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Looking for the right method to start social media marketing so that your business grows?
If yes, you are at the right place.
This article contains all the info you need to know about social media marketing, from what it is social media marketing to the most efficient tactics you can try.
Today, social media is dominating the internet with 4.2 billion users worldwide. So, it's only natural that you want to use social media as a marketing channel.
Indonesia itself is estimated to have more than 256 million social media users by 2025.
The problem is that many other businesses have such considerations. Today, the level of competition for social media marketing has become more intense than in the previous 5-10 years.
But with the right strategy, your business will immediately be able to pocket optimal investment returns (ROI) from social media marketing.
Let's Know Social Media Marketing
What is Social Media Marketing?
Social Media Marketing (SMM) is the process of marketing a business, service, or product through social media websites such as Facebook, Instagram, Twitter, and Tic-Toc.
But more briefly, social media marketing is the treatment of creating content and sharing via social media to create a connection between a business and its target audience.
According to Neil Patel, a marketing expert, social media marketing is an effort to market products through various social media either organically, paid (ads), or through various networking tactics.
The main purpose of social media marketing is to create links between businesses and their audiences through content that has an interactive nature (engaging).
The higher the engagement of a content on social media, the greater the chance that the content will be shared by people.
Why Does Your Business Need Social Media Marketing?
Based on a report from the Central Bureau of Statistics, 92.5% of Indonesians with internet connections use social media. From this data, it can be concluded that the demographic achievement of social media is very broad.
By making good social media marketing tactics, your business can easily reach various target audiences more effectively.
In addition to increasing marketing effectiveness, social media marketing has several other benefits for businesses.
Here are some benefits
1. Create brand awareness
Introducing your business to the target audience is definitely the main goal of any marketing efforts that have been done — social media marketing is no exception.
When compared to traditional promotion systems, social media offers a faster and easier way to reach more people.
In other words, you can use social media marketing to reach more people without the need to spend money and time renting advertising spots on TV or billboards on the road.
The more often people watch your content on social media, the faster brand awareness for your business will be created.
In addition, using the same visual style for various social media can increase brand awareness for your business.
For example, Gojek has accounts for all well-known social media such as Facebook, Instagram, Twitter, and TikTok using the same symbol to strengthen their company's brand awareness.
That way, all netizens can immediately recognize Gojek's legitimate accounts based on the green-and-white color symbols and patterns used.
2. Sparking conversation around business
A powerful social media marketing tactic can get the conversation going around your business, product, or brand on the internet.
In general, products that are quite famous will be automatically discussed by netizens. However, there are also some brands that deliberately create trending campaigns to increase the visibility of their products.
Just take as an example the social media marketing tactics of Netflix Indonesia.
3. Open up opportunities for 'social listening'
Social listening is an attempt to monitor the conversation about a topic within a social framework.
This system can help you find out what things are discussed and considered important by some target audiences.
With social listening, you can immediately find out the problems that your target audience encounters, so you can create content related to solving those problems.
For example, JobStreet Indonesia shares content regarding guidelines to avoid boredom while working.
That topic could be the result of social listening, which shows that many people complain about boredom while working on social media.
4. Drive traffic to the web or online shop
One of the biggest benefits of social media marketing is to increase traffic to your business website.
If your business sells products via the web or online shop, then social media marketing can be used to increase traffic to these sites, thus increasing the chance for business transactions to take place.
But getting traffic from social media alone is not enough to increase marketing on your website or online shop.
You still depend on a variety of other marketing tactics to maximize the conversion ratio (CRO) of visitors to loyal consumers.
Various social media already have a feature to attach a link (link) either through the bio or other features such as sliding up from Instagram Stories.
5. Improve the quality of customer service
A survey from Microsoft shows that 96% of people around the world think that customer service is a special aspect in determining their loyalty to a business/brand.
The same survey found that around 30% of people have used social media to complain about a brand.
Therefore, you can use social media as one of the customer service lines to increase the satisfaction and loyalty of your loyal customers.
The Best Base for Social Media Marketing
Along with the development of technology, there are also more social media options that can be used. Even so, some social media have content options and other types of users.
So, which social media is the best to market your business? Here are the options.
1. Instagram
2. Facebook
3. YouTube
4. Tic-Toc
5. Twitter
6. LinkedIn
For more details click this link
That's Social Media Marketing and some of its benefits, let's increase your traffic with social media marketing